EXPLORING THE ROOTS AND OUTCOMES OF ORGANISATIONAL CITIZENSHIP BEHAVIOUR AND ITS IMPACT ON COMPETITIVE ADVANTAGE
Abstract In today’s volatile, uncertain, complex and ambiguous (VUCA) world, organisations that practice organisational citizenship behaviour are more likely to succeed in the cutthroat business climate. An organisation can increase efficiency and acquire a competitive edge by encouraging workers to go above and beyond the statutory job requirements. Recognizing the utmost need of organisational citizenship […]